Prepare for a renewal conversation
Bring usage, cost and alternatives into the negotiation.
What you get
Evidence. You arrive knowing what you use, what you pay, and what you should be paying — which is the whole difference between a renewal and a negotiation.
The four numbers to bring
All four sit on the app's record. Open it from Apps.
- Seats held — Users → App Users
- Seats actually used — Users → Usage Activity
- Cost per user — Overview, or the Renewals row
- Spend trend — Overview — last twelve months against last year
The gap between the first two is your opening position. In our example account, cost per user on one app had reached $61,461.98 a year — a figure nobody had seen until usage data existed.
Two more tabs before you call
Alternative Apps — so you know your options and the vendor knows you know them.
App Integrations — so you know what depends on this tool before you threaten to leave it.
The three asks
Pick the one the evidence supports:
- Fewer seats. Usage shows unused licences. The easiest yes.
- A better rate. Cost per user is above what alternatives charge.
- Annual billing. You are on monthly; annual is cheaper per seat — in our example account, $19.99 to $13.33 per user per month.
Recording the contract
Whatever you agree, put it on the app's Contracts tab — dates, pricing model, the document itself. Next year's preparation starts there.
What you've unlocked
Next: Record what happened at renewal